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1. customer-value-analytics customer-value-analytics Public

   WorthSignal — an open, local-first customer value toolkit for marketers: RFM, CLV, customer equity, retention, BG/NBD and BG/BB

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2. customer-segmentation customer-segmentation Public

   SegmentSignal — open B2C customer segmentation for marketers. Compare clustering methods, test stability, profile segments, export customer-to-segment maps. Streamlit, local-first.

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3. conjoint-analysis conjoint-analysis Public

   ChoiceSignal — open conjoint (preference) analysis for marketers. Part-worth utilities, attribute importance, and preference-share simulation from simple ratings data. Streamlit, local-first.

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4. adoption-forecasting adoption-forecasting Public

   AdoptSignal — open new-product adoption forecasting for marketers (Bass diffusion). Published analogies, scenario stress-tests, fitting to real history, honest pre-peak warnings. Streamlit, local-f…

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5. brand-positioning brand-positioning Public

   PositionSignal — open perceptual mapping for brand positioning. Transparent PCA biplots from brand-attribute ratings, fidelity diagnostics, bootstrap uncertainty, competitor ranking. Streamlit, loc…

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6. marketing-mix-allocation marketing-mix-allocation Public

   AllocSignal — open marketing response & budget allocation. Saturating response curves, constrained optimization, marginal return, and a pooled/FE/RE panel-evidence workspace with Hausman comparison…

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